I've noticed trends in potato chips and ice cream of creating crazier and crazier flavors. For instance, Lay's Chicken and Waffles flavor, or any of Ben and Jerry's over-the-top mix-in combos. But this is Japan and this is Calorie Mate. The new flavor they've added to their line-up of chocolate, cheese, fruits, maple and potato is......plain. Yes, the new flavor is "plain." It is a non-flavor flavor. Being of the maple and occasionally chocolate disposition, I was reticent to try the plain variety (dare I call it a flavor?), until this morning when hunger struck and I felt compelled. And now my confession: just as I've come to love the nutrition blocks, I'm a fan of plain. Maybe I've met a country that understands me. No frills, just simple, bland, and delicious.
Sunday, October 19, 2014
Thanks Calorie Mate!
It took me five months and a moment of hungry desperation to purchase my first "Calorie Mate Nutrition Block," in Japan. I recall that moment being wonderful, but since it was in the middle of winter after walking for a very long time and being very hungry, I still did not consider it a food choice. However, the past few months have included some hikes and I've found myself turning to Calorie Mate several times, to the point that I now actually consider one of the tastier on-the-go food choices. It's as astronautic as it sounds; little bricks of food, 100 calories each, with vitamins and minerals, available in chocolate, cheese, fruits, and maple flavors (and in Tokyo, potato)....until recently. Recently a new flavor has hit the scene.