Yes, Goo Ta. Once open and in a bowl, one discovers even more excitement. Just as the picture on the package would suggest, it is a cereal of beans: red, green, soy. And even better and more amazing is that the little white squares are not the scratchy marshmallows of Lucky Charms, but dry tofu bits that rehydrate in milk. Brilliant. A cereal with tofu. Japan, I have arrived.